Portrait of Tao Zhang

Tao Zhang

Research practice

I turn observation into design direction.

My background in human factors helps me connect qualitative research, behavioral data, and accessibility signals into practical product decisions.

I’ve planned and run interviews, contextual inquiry, usability testing, observational studies, and log analysis. The goal is always the same: understand what people are trying to do, where the system makes that harder than it should be, and what to change next.

Methods

Interviews, usability testing, workshops, observational research, and analytics.

Focus

Complex workflows, information architecture, accessibility, and enterprise UX.

Outcome

Actionable findings that shape roadmaps, flows, and implementation priorities.

Selected work

Research projects

Preview of Assessing the user experience of e-books

2014 · Purdue

Assessing the user experience of e-books

This is a comprehensive assessment of e-book user experience (search and information seeking) from transaction logs, e-book usage data, and user tests.

Preview of Active Learning Center user research

2013 · Purdue

Active Learning Center user research

As part of an interdisciplinary team, I conducted a series of studies to gain insights of the range of student activities, study practices and preferences that the new Active Learning Center at Purdue University must support.

Preview of Discovery tool log analysis

2013 · Purdue

Discovery tool log analysis

I worked with Dr. Xi Niu at University of North Carolina at Charlotte to integrate qualitative user studies with log analysis and to uncover the contextual information of search tasks.