Methods
Interviews, usability testing, workshops, observational research, and analytics.
Tao Zhang
Research practice
My background in human factors helps me connect qualitative research, behavioral data, and accessibility signals into practical product decisions.
I’ve planned and run interviews, contextual inquiry, usability testing, observational studies, and log analysis. The goal is always the same: understand what people are trying to do, where the system makes that harder than it should be, and what to change next.
Methods
Interviews, usability testing, workshops, observational research, and analytics.
Focus
Complex workflows, information architecture, accessibility, and enterprise UX.
Outcome
Actionable findings that shape roadmaps, flows, and implementation priorities.
Selected work
2014 · Purdue
This is a comprehensive assessment of e-book user experience (search and information seeking) from transaction logs, e-book usage data, and user tests.
2013 · Purdue
As part of an interdisciplinary team, I conducted a series of studies to gain insights of the range of student activities, study practices and preferences that the new Active Learning Center at Purdue University must support.
2013 · Purdue
I worked with Dr. Xi Niu at University of North Carolina at Charlotte to integrate qualitative user studies with log analysis and to uncover the contextual information of search tasks.